At the heart of everything we do at Iconic Africa Safaris is the commitment to responsible travel. We firmly believe that travel should be a force for good, positively impacting local communities and natural resources. This conviction drives every decision we make, uniting our employees, partners, and travelers in a shared mission.

Raising Ecological Awareness through Safari Experiences

One of the cornerstones of our sustainable programs is the focus on raising ecological awareness. We believe that an integral part of the safari experience is imparting knowledge to our guests about the environment they are exploring. By doing so, we empower our guests to become deeply involved in conservation efforts. We foster a connection between visitors and the natural world that goes beyond the surface-level appreciation of wildlife.

Contributing to Broader Societal Goals

As a travel company, we recognize our role in contributing to broader societal goals. Our ethos goes beyond the pursuit of profit; we are deeply concerned about the human impact on the planet. The specter of rapid climate change, fueled by over-consumption and resource depletion, looms large, and we understand the urgency of addressing these issues. For Iconic Africa Safaris, the commitment to going the extra mile is not just a company philosophy but a guiding principle — we operate ‘In Harmony With Nature.’

Ensuring Emotional Enrichment and Ecological Awareness

Our ultimate goal is not merely to provide memorable travel experiences but to ensure that our guests leave emotionally enriched and more ecologically aware than when they arrived. The impact of our operations extends beyond the duration of a safari. We want our guests to return home with a heightened appreciation for the world and a commitment to sustainable practices.

Trade Policy: Embracing Fair Trade in Tourism

In alignment with our responsible travel philosophy, our trade policy wholeheartedly endorses the principles of Fair Trade in Tourism. This commitment revolves around ensuring that the various components of tourism, such as land, natural resources, labor, knowledge, and culture, result in tangible benefits for the local communities involved.

Maximizing Benefits for Local Economies and People

Our efforts in responsible travel extend to maximizing the benefits generated by tourism for local economies and communities. We actively work to prevent leakages, ensuring that the economic gains from our trips stay within the destination. This not only promotes economic sustainability but also enriches the overall travel experience for our guests.

Core Values: Adventurous, Fun, Active, Personal & Sustainable

As the brand Iconic Africa Safaris, we hold steadfast to our core values, which serve as the guiding principles for our operations. We are committed to being adventurous, infusing every trip with a sense of excitement and exploration. Fun is not just an aspect of our trips but a fundamental element that enhances the overall experience. Staying active is a call to engage with the environment, encouraging a deeper connection with nature.

Keeping things personal is our commitment to creating personalized and meaningful experiences for our guests. Sustainability is not just a checkbox but an integral part of our identity, ensuring that our operations leave a positive impact on the destinations we explore.

Connecting with Locals and Exploring on Foot

In our pursuit of responsible travel, we emphasize the importance of connecting with locals. This goes beyond the surface-level interactions, encouraging meaningful engagement that benefits both travelers and the communities they visit. Exploring on foot is a deliberate choice to minimize our ecological footprint, allowing for a more intimate and sustainable exploration of the diverse landscapes we encounter.